Amalia Quiroz
Ladyville,Belize
Summary
I am a dedicated and organized professional with over ten years of experience in Sales and Marketing and fifteen years in Customer Service. I have worked in the commercial wholesale/retail business, performing duties in the following areas: management, supervision, customer service, public relations, sales, negotiating and marketing, and internal consulting to improve business performance and results.
Overview
7
7
years of professional experience
Work History
Events Manager
Bowen & Bowen Ltd
Belize
08.2022 - Current
- Plan and implement yearly strategic direction.
- Continuously improve the department's functions and processes.
- Research new business growth.
- Compile reports to increase the growth and productivity of the department.
- Coordinate and execute all strategies and event plans set forth by the Marketing Team.
- Cultivated relationships with internal stakeholders to ensure proper communication between departments.
- Developed and executed detailed event plans, including timelines, budgets, staffing requirements, and logistics.
- Managed event staff onsite during each event to ensure smooth operations.
- Provided leadership in managing multiple projects simultaneously under tight deadlines.
- Identified potential risks associated with each event and developed contingency plans accordingly.
- Oversaw setup, takedown, and storage of all equipment used for events.
- Ensured compliance with safety regulations at all times during events.
- Coached and counseled employees to reflect company service standards and procedures.
Trade Marketing Manager
Bowen & Bowen Limited
Belize
06.2021 - 07.2022
- Developed and implemented trade marketing strategies to increase brand awareness and drive sales growth.
- Conducted market research to identify customer needs, preferences, trends, and competitive landscape.
- Managed budget allocations for trade promotions and activations across channels.
- Created compelling point-of-sale materials such as in-store displays, posters, and banners.
- Monitored competitor activities in the marketplace and identified opportunities for improvement.
- Collaborated with the sales department and marketing team to create opportunities for brand awareness in marketing and sales channels.
- Advised sales teams on best practices for increasing store traffic and boosting sales performance.
Manager, Beverage Division
Karl H Menzies Co. Ltd.
06.2019 - 05.2020
- My primary responsibilities included developing KHM's beverage business to ensure that the company's wines, spirits, and other beverages were top-of-mind for consumers at institutional and personal consumption levels.
- Contributing to the development and implementation of marketing and sales strategies, policies, and practices, including recruitment, retention, management, and continuous human resources training
- Planned, managed, and implemented brand activations/promotions (in-store and mass consumer)
- Managed the sales team to ensure 100% execution of marketing and sales strategies.
Marketing & Sales Manager
Atlantic International Bank Limited
Belize
09.2018 - 03.2019
- Managed all marketing and sales activities for the bank and corporate service provider through monitoring and reporting sales progress, product promotion, overseeing digital marketing, attending trade shows (locally & internationally), and any other events that would attract new business
- Generated 95% of new business in new markets through market research, market segmentation, analysis of competitors, assessing products and services
- Support and oversee branch employee development through training, coaching, and mentoring to meet sales goals.
- Participated in crafting and executing the company's strategic plan for business growth.
Sales Supervisor
Atlantic International Bank Limited
Belize
01.2017 - 08.2018
- Pursued opportunities and acquired new accounts by identifying and qualifying opportunities, systematically researching prospects, identifying and prioritizing prospect needs, aligning value propositions with business and personal needs and key performance indicators (KPIs) of prospects, proposing and competitively positioning solutions, and negotiating and gaining customer commitment
- Developed sales strategies and maintained up-to-date awareness of company activities and industry trends through market research, analysis of competitors, and market segmentation
- Travelled locally and internationally to acquire new customers and sustain existing customers by conducting face-to-face meetings and cross-selling products and services
- Ensure high customer satisfaction is maintained by measuring success, monitoring and reporting, and sustaining customer loyalty by providing excellent customer service.
Education
Master's Degree in Marketing -
University of The West Indies
06-2022
Bachelor's Degree in Management -
University of Belize
05.2017
Diploma in Business Administration -
Nazarene High School
06.2003
Associate Degree in Management -
St. John's College J.C.
05-2005
Skills
- Strategic Planning
- Business Management
- Sales Forecasting
- Leading & Managing
- Planning & Organizing
- Persuasive Communication
- Strong-Decision Making
- Critical Thinking
- Innovative Problem-Solving
- Results Orientation
- Customer Orientation
- Business Acumen
- Negotiation
Mission Statement
- To be an adaptive leader and enable people to be more competent and productive.
References
- MS. ROCIO JIMENEZ, NATIONAL SALES DIRECTOR, Bowen & Bowen, Ltd., (501) 607-5340, rjimenez@bowen.bz
- MR. HAROLD HENDRIE, CONSULTANT/COACH/FACILITATOR/SPEAKER, Human Capability Dynamics, (347) 374-8264, harold.hendrie@hcdworldview.com
- MR. CHARLES ELLIS, , (501) 611-8244, @gmail.com
Languages
English
First Language
Timeline
Events Manager
Bowen & Bowen Ltd
08.2022 - Current
Trade Marketing Manager
Bowen & Bowen Limited
06.2021 - 07.2022
Manager, Beverage Division
Karl H Menzies Co. Ltd.
06.2019 - 05.2020
Marketing & Sales Manager
Atlantic International Bank Limited
09.2018 - 03.2019
Sales Supervisor
Atlantic International Bank Limited
01.2017 - 08.2018
Master's Degree in Marketing -
University of The West Indies
Bachelor's Degree in Management -
University of Belize
Diploma in Business Administration -
Nazarene High School
Associate Degree in Management -
St. John's College J.C.
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