Camila Lopes

Responsible for the marketing strategy and execution, working closely with sales and leadership. My work focuses on building solid acquisition and revenue foundations, not just running campaigns.

• Build and optimize sales funnels from lead acquisition to deal creation
• Define and execute lead acquisition strategies with focus on quality and intent
• Manage and optimize paid ads across different channels
• Structure and maintain the CRM (HubSpot), including pipelines, properties, workflows and lead scoring
• Define tracking and data flows between tools to ensure reliable reporting
• Clean, organize and maintain data to support better decision-making
• Design nurturing flows based on real behavior and engagement
• Work closely with sales to align funnels, improve handoffs and conversions
• Analyze performance and translate data into clear, actionable insights

At Grupo Natural Vibe, I lead the design and execution of integrated

digital strategies to expand online presence, improve customer

experience and drive consistent results. I’ve led 8-figure launches and

co-created digital products that surpassed 10,000 enrollments.

• Product Strategy: I design and model digital products from concept

to offer, aligning structure, positioning and scalability.

• AI & Automation: I lead the integration of AI and automation tools to

optimize funnels, campaigns, segmentation and decision-making.

• Launch Planning: I design timelines and manage campaigns end-to-

end, ensuring consistency in messaging and performance.

• Sales Funnels: I build and optimize funnels with segmentation,

landing pages, email flows and performance tracking.

• Copywriting: I write and review persuasive copy for pages, emails,

ads and scripts aligned with brand voice.

• Campaigns: I coordinate cross-functional teams to align concept,

narrative and positioning.

• CRM & CVM: I develop strategies for nurturing and retention to

increase customer lifetime value.

• Performance Analysis: I monitor funnels and KPIs, delivering clear

reports with strategic insights.

• Team Coordination: I support project management by prioritizing

and organizing efforts across Content, Sales, Partnerships and

Success teams.

• Budget & Innovation: I contribute to campaign budgets and

continuously explore trends and benchmarks to refine digital strategy.

Promoted after leading the development of a strategic data product for

the franchise sector

At Move Tecnologia, I was promoted to Branch Manager shortly after

leading the initial strategy and development of Raven, a data

intelligence platform designed for franchise networks. Our first contract

was signed with Companhia Siderúrgica Nacional (CSN), a

+R$2M/month to connect data between CSN'

s ERP and its franchisees’

systems, enabling advanced marketing, operational and business

decisions through a machine learning-powered platform.

• Product Development: I co-led the product modeling and GTM

strategy for Raven, aligning platform features with CSN’s real-time

decision-making needs.

• Strategic Sales: I supported the commercial process and negotiation

of a +R$2M/month contract, helping translate business goals into

data solutions.

• Cross-functional Leadership: I acted as the link between Sales,

Product, Customer Success and Partnerships to ensure fluid

execution.

• Demand Generation: I led marketing and lead-gen initiatives

including events, campaigns and content across institutional

channels.

• Branch Operations: As Branch Manager, I oversaw the regional team,

aligned strategic goals with HQ, tracked performance metrics and

ensured delivery excellence.

• Growth Strategy: I developed acquisition strategies using inbound

and referral marketing to expand the regional client base and

revenue.

Led the company’s international growth strategy by combining business

development, digital marketing, commercial operations and client

relations. Expanded into new markets, negotiated strategic deals and

strengthened partnerships with national and international clients.

Managed inbound and outbound strategies with funnels, automation

and personalized communication. Oversaw content plans, social media

growth and brand storytelling. Represented the company at events in

Brazil and abroad, generating qualified leads.

Also supervised implementation and Customer Success to ensure high-

level delivery across regions. This role strengthened my skills in

international negotiation, multichannel strategy and results-driven

execution.

Led Partnerships and Commercial efforts focused on revenue, market

expansion, and process efficiency. Negotiated strategic B2B alliances

and supported international growth.

Executed Go-To-Market campaigns and improved SaaS products based

on market fit. Managed partner performance and optimized processes

with automation and KPIs.

Also led launch events and community activations, identifying new

markets and acquisition channels.

Led strategic partnerships and sales channels for a white label SaaS

product, introducing digital launch strategies that revolutionized the

partner sales model.

• Designed and executed a launch strategy with webinars, funnels and

automation, reducing a 3-month sales cycle to a single-day sale of

23 contracts

• Built scalable processes for partners to resell the platform under a

white label model

• Planned product and feature launch campaigns to activate and

engage the partner base

• Implemented CRM (HubSpot) and automation workflows to increase

efficiency and conversion

• Organized online and in-person events to boost sales and strengthen

partner relationships

• Developed strategic alliance programs focused on joint growth and

recurring revenue

This role reinforced my expertise in B2B sales, SaaS go-to-market, digital

automation and high-conversion funnels.

Led the development of Outbound Sales and Strategic Partnerships,

focusing on market expansion and scalable revenue growth.

Built the Outbound Sales structure, defining personas, niches and B2B

opportunities

Designed prospecting and follow-up flows to scale partnerships

effectively

Structured client launch plans aligned with product strategy and

conversion funnels

Managed marketing efforts to drive campaigns and support

inbound/outbound sales

Oversaw Customer Success to ensure retention and delivery quality

Implemented tools and automations to boost operational efficiency

Tracked performance metrics, focusing on lead generation,

conversion and ROI

This role strengthened my ability to connect digital strategy, sales,

marketing and customer success for sustainable growth.

Helped bring high-potential experts into the digital market, designing

scalable product strategies and leading multi-million dollar launches.

• Created and executed launch strategies that generated 7- and 8-

figure revenues in 7 days, working with names like Empiricus,

Gustavo Cerbasi, Nathalia Arcuri, Nando Moura and Brasil Paralelo

• Modeled digital products from concept to offer, including method

design, positioning and funnel structure

• Led product launches, overseeing sales flow, timelines and

performance tracking

• Managed commercial proposals, strategic presentations and high-

value negotiations

• Conducted consultative meetings and mapped opportunities to grow

client portfolios

• Handled CRM operations and reporting, ensuring pipeline accuracy

and data-driven decision-making

This role solidified my expertise in digital product strategy, high-impact

launches and client acquisition at scale.