Erika Hernandez
Marketing | Product Knowledge | Financial Budgeting | Strategy
Belize City
Summary
Dynamic leader with a proven track record, excelling in product knowledge and business development. Spearheaded marketing strategies resulting in significant market share growth. Skilled in financial modeling and fostering team collaboration, I drove profitability and crafted innovative solutions, ensuring brand consistency and revenue generation.
Overview
15
15
years of professional experience
3
3
years of post-secondary education
Work History
General Manager - Marketing
Belize Telemedia Limited
10.2021 - Current
- Full responsibility for all product offerings, advertising, branding, promotions, digital platforms and Public Relations.
- Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
- Analyzed market trends and competitor activities to create competitive advantages.
- Developed and implemented strategies to increase sales and profitability.
- Provided strategic oversight of marketing and promotional campaigns to keep campaigns aligned with overall goals and objectives.
- Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction.
- Developed and executed strategic plans for business growth and expansion, resulting in increased market share.
- Managed budget development, forecasting, and financial reporting processes to track progress towards organizational objectives accurately.
- Implemented social media campaigns that complemented traditional PR efforts, extending the reach of the brand message.
- Planned and executed successful PR events, ensuring positive exposure for the organization.
Acting General Manager - Innovation
Belize Telemedia Limited
08.2020 - 09.2021
- Collaborated with cross-functional teams to develop innovative solutions.
- Tracked trends and suggested enhancements to both challenge and refine company's product offerings.
- Key in implementation of agile innovation process in order to achieve short go to market of innovative products.
- Analyzed market trends/data to identify potential opportunities for business growth within existing or emerging markets successfully.
Product Management Manager
Belize Telemedia Limited
02.2016 - 08.2020
- Implemented marketing strategies which resulted in 1000% growth of unique mobile data users
- Consulted with Sales and Technical departments to manage marketing initiatives promoting Mobile & Fixed Services
- Directed marketing projects at all stages, including conceptual planning, schedule management and final implementation
- Orchestrated launch for new Fiber internet product to expand market share and generate revenue
- Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets, and developing protocol
- Compiled product, market and customer data to forecast accurate sales and profit numbers
- Built brand awareness and generated leads while managing internal and external marketing campaigns and programs
Business Intelligence Manager
Belize Telemedia Limited
07.2014 - 02.2016
- Synthesized current business intelligence data to produce reports and polished presentations highlighting findings and recommending improvements
- Led cross-functional teams to analyze and understand enterprise-wide operational impacts and opportunities of technology changes
- Played key role in generating and sustaining over $15M per year in additional revenues through increased mobile market share and retention of existing customers
- Evaluated mobile and fixed trends to understand competitive environments and assess current strategies
Cost Accounting Manager
Belize Telemedia Limited
02.2011 - 06.2014
- Successfully completed historical based cost models for all products and services
- Analysis of monthly financial reporting to ensure that performance was on track and in conformance of approved budgets
- Performed advanced reviews of business operational trends and expected obligations to prepare accurate forecasts
Sr. Accounting Clerk
Belize Telemedia Limited
10.2009 - 02.2011
Accounting Clerk
Belize Telemedia Limited
8 2004 - 10.2009
Education
Bachelor of Science - Accounting
University of Belize
Belize City Aug 2001 - 07.2003
Professional MBA - Business
Galen University
Mile 62.5 George Price Highway 01.2009 - 10.2011
Skills
Product knowledge
Profitability and revenue generation
Consistent brand messaging
Financial Modelling
Trend forecasting
Fiscal budgeting knowledge
Cost monitoring
Efficient multi-tasker
Business Development
Timeline
General Manager - Marketing
Belize Telemedia Limited
10.2021 - Current
Acting General Manager - Innovation
Belize Telemedia Limited
08.2020 - 09.2021
Product Management Manager
Belize Telemedia Limited
02.2016 - 08.2020
Business Intelligence Manager
Belize Telemedia Limited
07.2014 - 02.2016
Cost Accounting Manager
Belize Telemedia Limited
02.2011 - 06.2014
Sr. Accounting Clerk
Belize Telemedia Limited
10.2009 - 02.2011
Professional MBA - Business
Galen University
01.2009 - 10.2011
Accounting Clerk
Belize Telemedia Limited
8 2004 - 10.2009
Bachelor of Science - Accounting
University of Belize
Aug 2001 - 07.2003
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