FREDDY FLORES
Commercial Manager/Country Representative
BELIZE CITY,BZ
Summary
Experienced commercial professional with a proven track record of driving results through effective management of business operations and enhancing profitability. Recognized for ability to foster team collaboration and adapt to changing market conditions. Skilled in strategic planning and contract negotiation, with a strong focus on delivering high-quality outcomes while maintaining high standards.
Overview
26
26
years of professional experience
4
4
years of post-secondary education
1
1
Language
Work History
Commercial Manager/Deputy GM
Puma Energy Bahamas
Belize City , Belize
03.2012 - Current
- Oversee the Belize operations (Sales/BSM/Pricing/Operations) with emphasis on increasing bottom line ($500k in 2012 to $5.6 million in 2016)
- Prepare weekly flash and monthly reports to management
- Prepare monthly retail performance, budget and five year plan presentation
- Prepare annual budget and 5 year plan for management
- Act as legal representative for Puma Energy and address any concerns related to taxes, banks, regulations etc.
- Participate in monthly industry meetings
- Hold weekly management and monthly town hall meeting ensuring team aligned with annual objectives
- Prepare and oversee sales strategy (retail and btb) ensuring objectives are met
- Oversee growth of Puma retail chain expanding the brand and increasing volume, margins and other income
- Prepare retail network plan seeking new opportunities
- Ensure opex budget is met or is below 5%
- Oversee btb business ensuring profitable volume and margin growth
- Oversee Belize operations and sales Capex ensuring execution of projects
- Oversee Supply of fuel to the country ensuring zero run outs
- Submit SPR and Weekly Traffic light report to management
- Liaison with Operations department to ensure a safe operation of the terminal
- Prepare Price change and pricing strategies to ensure profitability in the btb and retail chain
- Oversee the customer Service department with emphasis on meeting KPI’s( less that 5 errors per month, increase customer satisfaction, ensure payment are received and processed timely)
- Implement customer service initiatives (Advance pricing, TMS/Nav consolidation, Handling program etc) with emphasis of increasing efficiency in the department
- Code Ambassador representative. Ensure employees are trained and are in compliance with company policies
- Liaison with Finance on matter related to taxes, Central Bank policies, USD allocations and other matter that may arise
Fleet and Customer Service Supervisor - Belize
Esso Standard Oil S.A. Ltd
Belize City , Belize
01.2008 - 01.2012
- Oversee fleet operations ensuring zero incident in the segment
- Prepare monthly fleet KPI’s ensuring objectives are met
- Perform random Safety inspections on all fleet trucks and comply with 100% objective
- Perform weekly safety meetings with all CIF/FOB driver
- Perform audit on two Hauling company ensuring full compliance with Company safety program
- Train drivers in SMITH system and safety practices
- Liaison with operations to ensure full compliance of trucks and drivers entering terminal. (Include drug and alcohol testing and vehicle safety compliance)
- Prepare route ans site cards ensuring that all is in compliance with company regulations
- Renew and renew hauling contracts to ensure company compliance
- Investigate and report any safety incidents and ensure that root casuse is identified and action plan created.
- Oversee customer service department (Oversaw four contractors)
- Ensure that cash pack and checks are submitted daily
- Ensure dispatcher errors are less than 5 per month
- Secure that credit policy is adhered to
- Ensure the dispatcher proactively reaches out to customers ensuring high customer satisfaction
- Ensure that coupons are properly processed and credit memos are sent to customer
- Achieve collected rate less than 5% at the end of every month
- Ensure that customer statements are sent out on a timely manner ensuring timely collections
Retail Territory Manager - Belize
Esso Standard Oil S.A. Ltd
01.2003 - 01.2008
- Monitor the Retail Chain's Financial and Operational Performance via analytical review of chains Volumes, expenses, credit risk and working capital vs Stewardship
- Grow Esso's retail chain portfolio by seeking new profitable business ventures and proactively work with existing retailers to provide guidance and recommendation on effective site management which involves developing business and Market strategies that assisted in enhancing site profitability
- Ensure compliance with Corporate best practices (environmental, operational, safety regulations- both local and international)
- Present and prepare quarterly retailers meeting and seminars to retailer and staff on Safety guidelines, corporate best practices, customer satisfaction monitoring and methods of creating customer loyalty.
- Negotiate supply agreements and contracts. (Work closely with local and Corporate lawyers)
- Prepare and consolidate Fule Price change report and Liaison with Ministry of Finance for final approval
- Actively participate in Retail Internal Unit assessment
- Serve as local contact between company and public. Participate in the NEMO meeting, Work with Department of Environment to assure environmental compliance
- Recruit best candidates for retail sites and provide input in the recruitment of retailers staff
Finance Manager
The Belize Bank Ltd
01.2002 - 01.2003
- Monthly preparation and analysis of management reports for the Credit Card and international division of the bank
- Monitor bank compliance with local and international requirements for the the credit card and international division of the bank
- Prepared Consolidated report of Bank Fixed Assets which includes all nine branches
- Assists in preparation and analysis of the banks yearly budget
- Prepare yearly budget presentation for finance director.
- Provided consolidated monthly analysis of banks expenditures vs budget and ensure that objectives are met and below 10%.
- Prepare report of reconciliation's of Banks Foreign Accounts
- Monthly preparation of a Consolidated Foreign Exchange Sale and Purchase report
- Review monthly earnings for all departments ensuring they meet monthly objectives and investigate variances
- Negotiate with foreign vendors the purchase of goods and services in excess of 500k USD.
- Perform internal audits on the credit card and international division of the bank
Auditor
KPMG
01.2000 - 01.2002
- Actively worked with clients in preparing Audited Financial Statements
- Perform compliance Audit on the Inter-Development Bank expenditure reports, supplier contracts and prepared final report
- Prepared forecast for new business, inclusive of Income Statement, Balance Sheet and Cash Flow Statements
- Actively participated in the Due Diligence report Water and Sewage Authority and the Port Authority with Deloitte Touche Tohmatsu
- Traveled to various locations with country validating Fixed Asset, and Inventory
Education
Bachelor of Science in Accounting - Accounting
University of Belize
01.1998 - 01.2000
Associates degree - Business Administration
St. John's Junior College
01.1996 - 01.1998
Skills
Customer relationship management
Statistical forecasting
Product management
Key account management
Sales strategy
Proposal development
Contract negotiation
Business development
Key performance indicators
Team Training
Sales support
New business opportunities
References
Stanley, Ermeav Sr., Partner, KPMG
Errol Robateau,
Training
- Negotiation Skills Course
- Leadership Seminar Course
- Territory Manager Training Program
- Pursuasive Skills Training
- Conflict resolution training
- Problem solving training
- Public Relations
- Crisis Management
Accomplishments
- Supervision - Supervised sales team to monitor sales activity and goal achievement.
- Marketing - Implemented marketing strategies which resulted in [X%] growth of customer base.
- Business Development: - Spearheaded acquisition of two competitor companies. Established and managed partner relationships on a daily basis. Developed new marketing strategy which increased customer base by 23%.
- Collaborate and Negotiate with Ministry of Finance in improving laws to align to market condition.
- Successfully negotiated country Pricing methodology for Fuels
- Represent Puma Energy as Chairman to implement fuel quality regulation and making it into law
- Collaborate with Belize Beaurae of Standard on fuel industry standards
Timeline
Commercial Manager/Deputy GM
Puma Energy Bahamas
03.2012 - Current
Fleet and Customer Service Supervisor - Belize
Esso Standard Oil S.A. Ltd
01.2008 - 01.2012
Retail Territory Manager - Belize
Esso Standard Oil S.A. Ltd
01.2003 - 01.2008
Finance Manager
The Belize Bank Ltd
01.2002 - 01.2003
Auditor
KPMG
01.2000 - 01.2002
Bachelor of Science in Accounting - Accounting
University of Belize
01.1998 - 01.2000
Associates degree - Business Administration
St. John's Junior College
01.1996 - 01.1998
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