Jessica Oviedo Pitti
Hotelier
Panama
Summary
Experienced Customer-oriented Sales & Marketing Director and General Manager with +15 years of driving revenue growth and expanding margins. Thrives in high-stress environments, consistently executing and completing multiple projects within tight deadlines. Meticulous leader and strategic planner with comprehensive managerial acumen and a clear vision for success. Strong ability to motivate teams, inspiring others towards achieving their goals.
Overview
2025
2025
years of professional experience
3
3
years of post-secondary education
3
3
Languages
Work History
General Manager
Ka´ana Resort
12.2022 - Current
- Managed budget development, forecasting, and financial reporting processes to track progress towards organizational objectives accurately.
- Analyzed market trends/data to identify potential opportunities for business growth within existing or emerging markets successfully.
Sales & Marketing Manager / Resident Manager
Ka'ana Resort
12.2021 - 12.2022
- Improved brand visibility with well-executed promotional campaigns and engaging social media content.
- Participated in trade shows and industry events to network and promote products.
- Produced strong revenue numbers and continued promotional success with continued coaching of sales and marketing teams.
- Implementation and development of New website, PMS system, CRM, Channel Manager
Project Manager - COVID-19 Test Center
Human Lab Tocumen International Airport
10.2020 - 11.2021
- Successfully managed multiple projects simultaneously by prioritizing tasks according to urgency, resource availability, and alignment with organizational goals.
Director of Sales
Sortis Hotel, Spa & Casino - Autograph Collection Marriott International
04.2018 - 08.2020
- Established pricing strategies to maintain competitive pricing and maximize profits.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Connected with prospects through trade shows, cold calling and local-area networking.
- Coordinated group bookings for events or conferences, ensuring a seamless process from inquiry to checkout.
Interim Revenue and Reservations Manager
Sortis Hotel, Spa & Casino - Autograph Collection Marriott International
6 2019 - 10.2019
- Enhanced customer satisfaction by efficiently managing reservations and providing exceptional service.
- Developed policies and procedures for the reservations department, ensuring consistency and adherence to brand standards.
- Negotiated contracts with corporate clients for preferred rates or allotments, strengthening partnerships and generating additional revenue streams.
- Adjusted sales strategies to changing conditions, such as increased local competition and decreased industry rates.
- Monitored inventory levels across multiple booking channels, preventing overbooking incidents and maximizing room revenue opportunities.
Director of Sales
Hyatt Place Panama City / Downtown
09.2013 - 01.2018
- First Hyatt property in Panama, pre - opening team
- Develop brand awarness
- Leveraged data-driven insights to adjust sales strategies in real-time, adapting to shifting market demands and competitive landscapes.
- Developed high-performing sales teams through targeted recruitment, training, mentoring, and coaching activities.
- Maximized profitability with effective pricing structures, aligning offerings with market demand while maintaining competitive positioning.
Congress and Conventions Manager
El Panama Hotel and Convention Center
10.2012 - 08.2013
- Managed budgets effectively, ensuring optimal financial performance while investing in necessary resources for business growth.
- Successfully managed budgets and allocated resources to maximize productivity and profitability.
- Coordinated group bookings for events or conferences, ensuring a seamless process from inquiry to checkout.
International Sales Coordinator
Panama Marriott Hotel
12.2009 - 09.2012
- Partnered with marketing teams to create targeted campaigns aimed at increasing brand visibility in key international markets.
- Contributed significantly to annual revenue growth through strategic planning and execution of international sales initiatives.
- Actively participated in industry events and conferences to expand professional network and stay informed on market trends and opportunities.
- Organized trade shows and product presentations, showcasing offerings to potential international clients and generating leads.
- Boosted international sales by implementing effective marketing strategies and identifying potential clients.
Sales Manager
Sheraton Panama Hotel & Convention Center
07.2008 - 12.2009
- Managed key accounts with strategic planning and relationship building, resulting in increased customer loyalty and repeat business.
- Organized regular sales meetings to review progress, share best practices, and set achievable targets for continued success.
- Consistently met or exceeded quarterly sales targets through diligent effort and persistence in closing deals.
Education
French Course -
Universal Idiomas
10.2021 - 12.2021
Hospitality & Tourism Management - undefined
Florida Atlantic University
GPO for Revenue Management - undefined
Marriott International
Get into Gear With One Yield - undefined
Marriott International
Sales & Service Foundation - undefined
Marriott International
Dynamic Selling - undefined
Marriott International
Hotel Management Diploma - undefined
Les Roches Hotel Management School
06.2003 - 12.2005
Skills
Operations management
References
References available upon request.
Awards
- HY-ACHIEVER 2016 - Hyatt Place Panama City / Downtown
- Hyatt Place Director of Sales Of The Year 2016 Nominee
Timeline
General Manager
Ka´ana Resort
12.2022 - Current
Sales & Marketing Manager / Resident Manager
Ka'ana Resort
12.2021 - 12.2022
French Course -
Universal Idiomas
10.2021 - 12.2021
Project Manager - COVID-19 Test Center
Human Lab Tocumen International Airport
10.2020 - 11.2021
Director of Sales
Sortis Hotel, Spa & Casino - Autograph Collection Marriott International
04.2018 - 08.2020
Director of Sales
Hyatt Place Panama City / Downtown
09.2013 - 01.2018
Congress and Conventions Manager
El Panama Hotel and Convention Center
10.2012 - 08.2013
International Sales Coordinator
Panama Marriott Hotel
12.2009 - 09.2012
Sales Manager
Sheraton Panama Hotel & Convention Center
07.2008 - 12.2009
Hotel Management Diploma - undefined
Les Roches Hotel Management School
06.2003 - 12.2005
Hospitality & Tourism Management - undefined
Florida Atlantic University
GPO for Revenue Management - undefined
Marriott International
Get into Gear With One Yield - undefined
Marriott International
Sales & Service Foundation - undefined
Marriott International
Dynamic Selling - undefined
Marriott International
Interim Revenue and Reservations Manager
Sortis Hotel, Spa & Casino - Autograph Collection Marriott International
6 2019 - 10.2019