Marketing Solutions
Vanessa Bowman
Marketing Professional
Los Angeles ,CA
Summary
Sr Marketing Representative who can be trusted to plan and coordinator any task. A team player who works well with internal and external stakeholders. Adept at identifying media outlets and achieving press coverage. Maximizes the vision to see the incremental benefit and the passion to turn any task into measurable results. An ambitious and independent individual who has the analytical capability to make informed decisions. One who exemplifies the willingness to improve professionally while aiming to add value to the overall success of the business.
Overview
12
12
years of professional experience
7
7
years of post-secondary education
1
1
Certification
Work History
Brand Manager
Belize Brewing Company
Belize City
06.2021 - Current
- Strategically align yearly calendar with Business Plan
- Managing the yearly Direct Marketing Expenses
- Facilitate the purchase of inventory for the production of Coca-Cola products
- Event and Promotion Planning
- Social Media Management and Briefing the Agency on content
- Conducted research and analysis to determine brand positioning and messaging.
- Created and managed budgets to maximize brand reach and engagement.
- Researched market trends to identify customer needs and preferences for strategic planning.
- Organized and delivered training sessions for new product content and technological advancements.
- Spearheaded strategic brand plans for multiple product lines to increase market share and brand awareness.
- Planned, implemented, and tracked sales and marketing strategies to promote brand products.
- Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
- Cultivated relationships with key stakeholders, vendors and industry influencers to create positive brand experiences.
- Collaborated with media representatives to optimize coverage of special events.
- Wrote engaging and creative press releases for each promotion.
- Developed campaigns, led design and tracked results.
- Attended customer meetings, trade shows and conferences as company representative.
- Developed advertising tactics and implemented new solutions for increased brand awareness.
SR. DIGITAL MARKETING REPRESENTATIVE
Belize Telemedia Limited
Belize City
01.2019 - 05.2021
- Managing Digi's, content and copy
- Prepared quarterly campaigns to grow following and expand reach
- Managed Social and Digital Media Reports to track success of campaigns
- Copy writing for social media and website
- Media appearances to communicate new and existing products and services
- Excellent communication skills, both verbal and written.
- Paid attention to detail while completing assignments.
- Demonstrated leadership skills in managing projects from concept to completion.
- Acted as a team leader in group projects, delegating tasks and providing feedback.
- Demonstrated strong organizational and time management skills while managing multiple projects.
- Applied effective time management techniques to meet tight deadlines.
- Worked well in a team setting, providing support and guidance.
SR. BRANDING & EVENTS REPRESENTATIVE
Belize Telemedia Limited
Belize City
03.2016 - 03.2019
- Planning and Execution of events
- Managed Sponsorship requests to ensure we offer the best support with maximum return on brand equity
- Managed Budget and Events performance and post-mortem evaluations
- Managed Company sponsorship to maintain Brand presence and visibility in the market
- Organized and detail-oriented with a strong work ethic.
- Participated in team projects, demonstrating an ability to work collaboratively and effectively.
- Used strong analytical and problem-solving skills to develop effective solutions for challenging situations.
- Developed strong communication and organizational skills through working on group projects.
- Managed time efficiently in order to complete all tasks within deadlines.
- Coordinated with participating vendors during event planning.
- Managed event logistics and operations.
- Coordinated schedules and timelines for events.
- Performed face-to-face meetings to finalize contract for services and event details.
- Communicated with catering, lighting and sound companies to obtain price quotes.
- Hired, trained and supervised volunteers and support staff required for events.
SR. PRODUCT REPRESENTATIVE, Digi - Senior Product Representative
Belize Telemedia Limited
12.2014 - 03.2015
- Fixed & Broadband
- Develop Marketing plans to maintain growth within Fixed & Broadband product line
- Develop Promotions to stimulate customer usage and revenues for Fixed &
- Broadband services
- Create financial impact analysis to support product promotion execution
- Monitor the existing base to identify customer usage patterns to improve key areas
- Conduct market research to complete a competitive analysis in the Caribbean region and Central America
- Planned and Managed all 4GLTE Events Countrywide
CUSTOMER SERVICE REPRESENTATIVE
Belize Telemedia Limited
02.2011 - 12.2014
- Promote Residential Customer request to fulfillment
- Provided Monthly reports and analysis of churn customers
- Acting Customer Service Counter Administrator
- Managed stores inventory
- Participated in cross-training within the Marketing department
- Offered advice and assistance to customers, paying attention to special needs or wants.
- Processed customer service orders promptly to increase customer satisfaction.
- Utilized customer service software to manage interactions and track customer satisfaction.
- Clarified customer issues and determined root cause of problems to resolve product or service complaints.
- Implemented and developed customer service training processes.
- Collaborated with staff members to enhance customer service experience and exceed team goals through effective client satisfaction rates.
Education
Associates Degree - General Studies
West Los Angeles College
Los Angeles CA 08.2008 - 06.2010
BACHELOR - MARKETING
University of Belize
Belize 08.2015 - 12.2020
Skills
Digital marketing
Marketing expertise
Targeted marketing
Marketing media
Promotional planning
Social media campaigns
Budgeting
Public and Media Relations
Marketing and advertising
Brand development
Market Analysis
Accomplishments
- Used Microsoft Excel to develop inventory tracking spreadsheets.
- Supervised team of 10 staff members.
- Resolved product issue through consumer testing.
Certification
Certified Digital Marketer, Belize Telemedia Limited - January 2020
Interests
Strategic Marketing and Customer Segmentation
Timeline
Brand Manager
Belize Brewing Company
06.2021 - Current
Certified Digital Marketer, Belize Telemedia Limited - January 2020
01-2020
SR. DIGITAL MARKETING REPRESENTATIVE
Belize Telemedia Limited
01.2019 - 05.2021
SR. BRANDING & EVENTS REPRESENTATIVE
Belize Telemedia Limited
03.2016 - 03.2019
BACHELOR - MARKETING
University of Belize
08.2015 - 12.2020
SR. PRODUCT REPRESENTATIVE, Digi - Senior Product Representative
Belize Telemedia Limited
12.2014 - 03.2015
CUSTOMER SERVICE REPRESENTATIVE
Belize Telemedia Limited
02.2011 - 12.2014
Associates Degree - General Studies
West Los Angeles College
08.2008 - 06.2010